Engagement Rate Calculator
Calculate engagement rates for Instagram, TikTok, Twitter, YouTube, LinkedIn, and Facebook
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How to Use
- 1 Select your platform — Choose Instagram, TikTok, Twitter/X, YouTube, LinkedIn, or Facebook.
- 2 Choose your calculation method — Standard (by followers), by reach, or by views.
- 3 Enter your metrics — Input follower count and engagement metrics (likes, comments, shares, saves).
- 4 View your results — See your engagement rate with rating and platform benchmarks.
- 5 Track over time — Save results to history to monitor your engagement trends.
Frequently Asked Questions
What is a good engagement rate on Instagram?
On Instagram, 1-3% is average, 3-6% is good, and above 6% is excellent. Micro-influencers typically have higher rates than large accounts.
How is engagement rate calculated?
The standard formula is (Total Engagements / Followers) × 100. You can also calculate by reach or views for more accurate content performance metrics.
Why is my engagement rate different on different platforms?
Each platform has unique user behaviors. TikTok has the highest rates (5-20%), while Twitter/X has the lowest (0.02-2%). Our calculator provides platform-specific benchmarks.
Should I use engagement by followers or by reach?
By followers is best for comparing accounts, while by reach measures content quality more accurately. Use by views for video content on platforms like TikTok and YouTube.
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